In a groundbreaking move for high school athletics, GW Graham Secondary School has teamed up with Showtime Digital, a media company founded by professional athletes, to redefine how student-athletes engage with their sports careers. This partnership marks the first-ever sports media collaboration in British Columbia, propelling GW Graham to the forefront of a new era in student-athlete development.

A New Era of Athlete Empowerment

Showtime Digital is an athlete-driven media company with expertise in content creation, athlete branding, and marketing. With a proven track record working with NFL, CFL, and Division 1 athletes, this collaboration offers GW Graham’s student-athletes the unique opportunity to take control of their narratives and elevate their profiles in an increasingly competitive athletic landscape. This partnership isn’t just about showcasing talent; it’s about empowering athletes to build personal brands and connect with opportunities that can shape their futures.

Shaping the Next Generation of Student-Athletes

Through innovative content creation, student-athletes at GW Graham will have the chance to tell their stories in their own voices. Whether it’s creating highlight reels that capture their best moments or sharing personal journeys that reflect their challenges and triumphs, the goal is to amplify visibility—whether for recruitment or to inspire their peers. This collaboration is not just about personal success; it’s about igniting school spirit, uniting the athletic community, and fostering a culture of support that goes beyond the game.

Game days and athletic events will be transformed into celebrations of achievement, community, and passion—showcasing the heart and soul of GW Graham’s athletes in ways never seen before. This approach encourages collaboration, engagement, and a stronger sense of connection within the school and the broader sports community.

Innovative Content, Authentic Stories

At the core of this partnership is high-quality, authentic content that resonates with athletes, coaches, fans, and the wider community. GW Graham and Showtime Digital will collaborate on a wide range of multimedia projects—from dynamic highlight reels and in-depth interviews to behind-the-scenes glimpses of training and competition. All content will be strategically shared across platforms where coaches and sports enthusiasts are actively engaged, giving student-athletes unprecedented exposure.

Storytelling is central to this initiative. By allowing athletes to share their personal stories, triumphs, and challenges, this partnership goes beyond surface-level highlights—it’s about building a deeper connection with fans and showcasing the grit, determination, and passion that drives each athlete.

Inclusive Opportunities for Every Athlete

What makes this partnership truly unique is its commitment to inclusivity. No matter the sport—whether it’s basketball, soccer, volleyball, track and field, or beyond—every athlete at GW Graham will have the chance to showcase their talents on the same platform as professional athletes. This exposure not only brings their dreams within reach but also inspires a belief in their limitless potential.

Furthermore, Showtime Digital’s professional athlete connections provide mentorship opportunities that are unparalleled. By learning from athletes who have navigated the complexities of the sports world, GW Graham students will gain valuable insights that help them sharpen their skills, build resilience, and chart their own paths to success.

Pioneering the Future of BC High School Sports

With this innovative collaboration, GW Graham Secondary School is setting a new standard for high school athletics in British Columbia. This partnership is not just about embracing a new trend; it’s about leading the charge in athlete development and media innovation. By empowering student-athletes to control their narratives and take charge of their personal brand, GW Graham is paving the way for a new era of high school sports in BC.

As the partnership continues to evolve, it has the potential to inspire other schools to follow suit, creating a network of support for young athletes across the province and beyond. GW Graham is not just participating in this change—they’re leading it.

A Message from Jake Mouritzen, Athletic Director at GW Graham Secondary School:

“We are incredibly excited to partner with Showtime Digital and provide our student-athletes with this groundbreaking platform to showcase their talents. This partnership will open doors for our athletes—both in sport and academics—and help them achieve their postsecondary goals. It’s an invaluable opportunity to be part of something so innovative and impactful for the future of our students.”

This collaboration marks the beginning of something special, where student-athletes are not just seen, but truly heard, celebrated, and supported in their journeys to success. At GW Graham, every student-athlete now has the tools to rise to the next level.